Norms

A norm may be not fulfilled because it is not salient; however, not all salient norms are fulfilled. From the Evaluative Model of Normative Appeals (EMNA), we propose that every salient norm produces a normative-appraisal that, in turn, may influence on the willingness to fulfill it. This normative-appraisal is structured on three dimensions: formality, protection-scutum and protection-caligae. According to this evaluation, one of the following four basic normative-appraisals will be produced: Legitimate Law, Coercive Law, Prescription, and Folkway. We are currently testing EMNA in several countries and over different norms. We currently focused on organizational norms and, more recently, on those related to the management of pandemia.

Testing the Normative Appraisal Scale (Beramendi, Oceja, Salgado, 2024)

The two dimensions of protection (Oceja et al., 2021)

An Evaluative Model of Normative Appeals (Oceja et al., 2016)

Psychosocial Classification of Norms (Oceja & Jiménez, 2001)

Conflict between Pro-ecological Messages and Anti-ecological Descriptive Norms (Oceja & Berenguer, 2009)