Why do we fulfill the norms?
A norm may be not fulfilled because it is not salient; however, not all salient norms are fulfilled. We propose that every salient norm produces a normative-appraisal that, in turn, may influence on the willingness to fulfill it. This normative-appraisal is the product of an assessment based on two dimensions: formality and protection. According to this two-dimension assessment, one of the following four basic normative-appraisals will be produced: Legitimate Law, Coercive Law, Prescription, and Folkway. We are currently testing these hypotheses working with samples from Spain, Venezuela, Chile and United States.
Developing an instrument for normative management
How are the norms perceived within a specific group, institution or society?, Does such perception change across time?, Can we analyze, control or predict if the enforcement of a norm will be successful? Using the ideas described above, we are currently developing an instrument aimed at answering these answers.