Why do we fulfill the norms?

A norm may be not fulfilled because it is not salient; however, not all salient norms are fulfilled. We propose that every salient norm produces a normative-appraisal that, in turn, may influence on the willingness to fulfill it. This normative-appraisal is the product of an assessment based on two dimensions: formality and protection. According to this two-dimension assessment, one of the following four basic normative-appraisals will be produced: Legitimate Law, Coercive Law, Prescription, and Folkway. We are currently testing these hypotheses working with samples from Spain, Venezuela, Chile and United States.

Psychosocial Classification of Norms (Oceja & Jiménez, 2001)

Conflict between Pro-ecological Messages and Anti-ecological Descriptive Norms (Oceja & Berenguer, 2009)

An Evaluative Model of Normative Appeals (Oceja et al., 2016)

Developing an instrument for normative management

How are the norms perceived within a specific group, institution or society?, Does such perception change across time?, Can we analyze, control or predict if the enforcement of a norm will be successful? Using the ideas described above, we are currently developing an instrument aimed at answering these answers.